Herer is the press release.

BOSTON -- Boston Celtics Captain Paul Pierce today announced that he is launching The Truth on Health Campaign, a national effort designed to bring health and fitness to America's youth. He made the announcement in the company of some of the world's foremost leaders including Presidents Barack Obama and Bill Clinton at the Clinton Global Initiative (CGI) in New York City.

The seven-time NBA All-Star will personally oversee the Truth on Health's signature component, FitClub34, a web-based "Fit" club that provides children with the information, resources, and tools necessary to become more active and physically fit. The program encourages 10-14 year-olds from New England and across the country to make a one-year pledge to eat healthy and engage in sixty minutes of daily physical activity. Harvard Pilgrim Health Care is the title sponsor of FitClub34.

Pierce attended the Clinton Global Initiative to meet with experts on global health and economics in order to share ideas and discuss effective solutions for the critical societal issue of sedentary lifestyles among America's youth. President Clinton established CGI to turn ideas into action and to facilitate a more integrated global community of shared benefits, responsibilities, and values. By gathering world leaders from a variety of backgrounds, CGI creates a unique opportunity to channel the capacities of individuals and organizations to realize change

FitClub34 provides kids who participate in the program with monthly challenges, healthy recipes and reward-based incentives from local businesses. To encourage youth engagement and parental involvement, the initiative will be supported by a comprehensive, multi-media public service campaign to reinforce Pierce's message about leading healthier lifestyles.

"It's truly an honor for me to be in the company of some of the world's most distinguished leaders. These people are the true heroes," said Pierce. "I'm leading this effort because I feel it's important that anyone fortunate enough to be in my position should leverage their star power to make a positive impact on the community. Staying active and eating well has been a huge part of my success, so I think it's critical that kids understand how important exercise and nutrition are to leading a happy and fulfilling life."

FitClub34 will launch on September 26th in Boston with a media event featuring Pierce, local kids and their families, and FitClub34 health and exercise specialists. Local celebrity chefs will also be on hand to demonstrate the preparation of nutritious meals.

"Nearly one in three kids and teens in the U.S. is already overweight or obese. Champions like Paul Pierce can help address this epidemic by challenging kids to eat healthy and be more physically active," said Ginny Ehrlich, Executive Director of the Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation aimed at combating childhood obesity. The Alliance recently collaborated with Pierce on the development of videos and activities to be used as resources for the Alliance's Healthy Schools Program which reaches more than 5,400 schools across the U.S.

FitClub34 will roll-out nationally in 2010 and Pierce is seeking other professional athletes, corporate supports and foundation partners to join the Truth on Health campaign.

"FitClub34 is the first step. I'll be working with professional athletes around the country to bring the FitClub34 model to their hometowns," said Pierce. "Sedentary lifestyles among our young people is a national problem and this is a national movement that starts today."

The Truth on Health Campaign is supported by Harvard Pilgrim Health Care, USI Insurance Brokers, Tufts Medical Center, Comcast and Comcast SportsNet.

About the Truth Fund

The Truth Fund was founded by Boston Celtics co-captain Paul Pierce in May of 2002. It was developed as a means for Paul to streamline all his charitable efforts and make an impact on the lives of disadvantaged youth in the Greater Boston area as well as in his hometown of Inglewood, CA. The Truth Fund provides Paul with a direct reach into communities, enabling him to make a significant impression in the lives of children, not only as a dedicated athlete but also as a role model and citizen. The Truth Fund's latest initiative is the Truth on Health Campaign, designed to help encourage healthy lifestyles for young people to prevent obesity. The Truth Fund is a 501 (c) (3) nonprofit organization. For more information, visit www.paulpierce.net.

About FitClub34

FitClub34 presented by Harvard Pilgrim is a free club that provides children throughout Greater Boston and New England, ages 10-14, with all the information, resources, and tools necessary to become more active and physically fit. Members must make a promise to lead a healthier lifestyle by eating healthy and exercising for one-hour per day. FitClub34 members receive cool benefits including special invitations to FitClub34 events, exclusive access to the "FitClub34 Members Only" section of Paul Pierce's official website, the chance to meet Pierce in-person & chat with him online and an official FitClub34 membership card. For more information, visit www.paulpierce.net.

About the Clinton Global Initiative (CGI)

Established in 2005 as a project of the non-partisan William J. Clinton Foundation, the Clinton Global Initiative (CGI) convenes global leaders to devise and implement innovative solutions to some of the world's most pressing challenges. Since 2005, CGI members have made more than 1,400 commitments valued at $46 billion, which have already improved more than 200 million lives in 150 countries.