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Bruins to offer free food with season tickets

7:48 AM Tue, Jul 01, 2008 |
Mike McDermott    Email |   Email this entry

BOSTON (AP) - Boston Bruins executives are hoping that the way to a hockey fan's heart is through his stomach.

The NHL franchise is selling season tickets that also include all-you-can-eat soda and snacks, including hot dogs, chili, chips, cookies and other treats.

The team has dedicated 500 balcony seats at the TD Banknorth Garden for the $1,677-per-ticket "Hungry for Hockey" promotion. That works out to about $39 per game.
Amy Latimer, senior vice president of sales and marketing, says the promotion is about offering value to fans. But the seats are also in a corner area of the arena that are usually hard to fill through season ticket sales.

Ticket holders will receive a wristband and get their food from a dedicated cafeteria-style area.

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